Already making serious waves with productions on labels like Rebellion, Crosstown Rebels and Saved, Alex Kennon has always been surrounded by great music. “As well as Laurent Garnier, I was a lover of New York music and also Detroit, I loved records with acid sounds inside. This is when I discovered Giorgio Moroder.” Alex’s father told him Giorgio was an Italian who was one of the best producers of the 70s, “which is why I admire him. But I also think everybody is a fan of him!” And it’s that same Morodor-ish passion that drives Alex Kennon now. Having played at some of the best clubs in Ibiza where he lives (from Ushuaia and Pacha to Destino and Privilege), this year Alex’s key releases will see him take everything to a whole new level. And not just in Ibiza, but at festivals across Europe and into America and across Brazil.
He’s also been picked up as a producer to watch by Mixmag, who gave Alex’s Crosstown remix of ‘Lay Your Weapons Down’ by Raw District & Fabrice Lig a premiere midway ahead of Alex’s debut for Damian Lazarus’s infamous Get Lost party in 2019; a huge release for Lazarus on Rebellion with Piero Pirupa called ‘Vision’ was also everywhere last year, as was the summit double-header ‘I Can’t Get You’/‘The Lover’ which was hammered by everyone from Pete Tong and Erick Morillo across Ibiza and the world. And in 2020, the music continues apace with releases on Relief, with Desert Hearts and biggest of all, the Kölsch-hammered ‘Blinding lights’ which will undoubtedly be his biggest crossover track to date, there’s also a collab with Pete Tong in the works.
Finally, we have to mention Alex’s Best Breakthrough win at the 2018 DJ Awards in Ibiza: it was an important acknowledgement from the global DJ community, and Alex won in a room alongside superstar winners like Jamie Jones, Adam Beyer and Sven Vath. As for Alex’s sound, that Crosstown Rebels remix really pointed the way: Alex likes vocals and he likes the sweet spot between house and techno. Not too hard, always groovy. “Between house and techno,’ he nods. “I like the groove. Sometimes I take the risk, we are not like robots. I never prepare a DJ set, I try to build a DJ set in the moment. Every DJ needs to do that. I always say you should have fun with the crowd.” Don’t say we didn’t warn you.